The Netflix Effect: Teens, Binge Watching, and On-Demand Digital Media Trends

  • Sidneyeve Matrix
Keywords: Netflix, binge watching, streaming, on-demand, media


As more of the audience for television shows opts to view them via Netflix, the practice of binge watching several episodes in a row is becoming normalized quickly. As a result, networks as well as content producers and distributors are rolling out more shows for toddlers, tweens, and teens via video-on-demand, over-the-top streaming services, and mobile apps. This essay explores the debates and discourses circulating in the popular press and online concerning the impact of an on-demand media culture. With seemingly infinite viewing options, instant gratification of converged media enabling TV everywhere, and social networks of TV chatter forming a digital water cooler, new modes of televisual engagement are emerging in youth culture.

Author Biography

Sidneyeve Matrix

Sidneyeve Matrix teaches media, marketing, and mass communication in the Department of Film and Media at Queen’s University and in the Queen’s School of Business Executive Education Program. She has served on the editorial advisory boards of The Journal of Pedagogic Development, The Journal of Professional Communications, The International Journal of Interactive Multimedia, The Canadian Journal of Popular Culture, and Marketing Magazine. Her research on digital media and popular culture has been published in Critical Survey, Ethnologies, Topia, Storytelling, Animation, and CCL/LCJ.

How to Cite
Matrix, S. (2014). The Netflix Effect: Teens, Binge Watching, and On-Demand Digital Media Trends. Jeunesse: Young People, Texts, Cultures, 6(1). Retrieved from
Articles for Special Issue on Consumption